You can include multiple LocalBusiness Schema markup instances on a single website for Local SEO optimization.
This is often done for businesses with multiple locations or for platforms that host information about different businesses
Local SEO is indispensable for small businesses, particularly those with multiple locations. Implementing local business schema markup can offer a significant advantage by providing search engines with specific information about your services, reviews, location, operating hours, and more. But how does one add multiple local business schema to a single website? Let’s delve into it!
The Basics of Schema Markup
Schema markup is a code that you put on your website to help search engines understand the kind of content you’re offering. It’s like a cheat sheet that informs Google, Bing, and other search engines about the details of your website. This information becomes particularly important when it comes to local SEO!
Each location or business type can have its own dedicated page, it’s usually best to include the specific
LocalBusiness Schema markup on that respective page. This helps search engines and other consumers of structured data to better understand the context and content of each page
For example, if you have different locations in New York and San Francisco, you could have separate pages for each, each with its own
LocalBusiness Schema markup reflecting the respective address, contact information, and other specifics.
By taking this approach, you’re providing search engines with more specific, location-based information, which can be very effective useful for improving your Local SEO SERP positions and for appearing in location-based search queries.
The Value of Multiple Local Business Schema
When you have multiple branches or locations, using a single local business schema can be limiting. A coffee shop chain, for example, may offer late-night service at one location but not another. With multiple local business schema, you can offer specific information for each location, thereby improving the user experience and potentially boosting your search engine rankings.
Different Local Business Schema on Different Pages
Yes, you can (and should) add each
LocalBusiness Schema to its respective page. This is a good practice for SEO and usability, as it ensures that the structured data is highly relevant to the content of each page. This is especially useful for businesses with multiple branches or locations
Step 1: Create a separate webpage for each LocalBusiness location, address and details
Step 2: Add the specific LocalBusiness Schema markup on that respective page
Here’s a simplified example:
- On the New York location page:
"name": "Your Business Name - New York",
"streetAddress": "New York Street Address",
"addressLocality": "New York",
"postalCode": "ZIP Code"
"telephone": "New York Phone Number"
- On the San Francisco location page:
"name": "Your Business Name - San Francisco",
"streetAddress": "San Francisco Street Address",
"addressLocality": "San Francisco",
"postalCode": "ZIP Code"
"telephone": "San Francisco Phone Number"
The Last Piece of the Puzzle
Ultimately, integrating multiple local business schema can be a game-changer, especially for multi-location businesses. While the technical aspects can be intricate, the payoff in terms of visibility and customer engagement can be substantial. Done correctly, this schema can help you become a more prevalent name in local search results!