Why Refreshing Existing Content is Still Necessary
The battle for high search rankings is increasingly competitive. With a growing number of websites in every niche, businesses need smart strategies to stay ahead of their peers. Refreshing old…
Posts & Updates
Are Meta Keywords A Google Ranking Factor?
Meta keywords appear in the HEAD section of the page’s HTML. But is this some whispered signal to Google that will help you rank higher? Meta keywords allow you to…
4 Harmful SEO Misconceptions
SEO myths are hard to dispel. Four of them, in particular, are bad enough to cause damage to your brand and limit its revenue potential. Read this post and learn…
Video SEO: 6 Simple Ways to Boost the Visibility of Your Videos on Search Results
There is no doubt that video content is becoming a gold mine. Users consume millions of video content daily on different platforms. On the side of video creators, the competition…
SEO Resolutions For 2022: What To Focus On This Year
How can you become even better at SEO this year? SEO expert Tony Wright shares his resolutions as inspiration. As the ball dropped in Times Square at midnight on January…
Google Changes Recipe Structured Data Guidance
Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation Google’s recipe structured data requirements have changed. The old way of structured data is no longer valid…
The not-so-SEO checklist for 2022
The year 2021 was a relatively busy one for Google and SEOs across the world. The search engine behemoth is improving itself all the time, but in this past year,…
How Content Marketing and SEO Work Together
Content marketing is a powerful way to sell. Content marketers are able to interact with potential customers before they are ready to buy. Instant connection. However, content marketing is completely…
Google Uses Different Algorithms For Different Languages
Google “mostly” uses the same search algorithms for every language, but there are some algorithms that are only used on specific languages. Google uses the same search algorithms for most languages, but…
How To Write Great Content: The Forgotten Truth About Content Marketing
Living in this day and age, we’re all oversaturated with one word. Content. Content this, content that, it’s so widely used that it’s beginning to lose all meaning. And this…
Keyword Density: Is It A Google Ranking Factor?
Is there a perfect percentage of keywords to use that can positively affect your ranking? Learn if keyword density is a ranking factor here. Keyword density has long been thought…
Four Google SERP features for e-commerce SEO
There is perhaps no type of business that is more primed for SEO than ecommerce companies. Think about it: where a local law firm can put up a billboard or buy…
Keyword Stuffing As A Google Ranking Factor: What You Need To Know
Keyword stuffing was a widely used technique because it yielded results, at least for a period of time. But how does Google treat it now? If some keywords are good,…
Most plan to tough out the switch to Google Analytics 4
About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Kicking and screaming it is. Despite grumbling about Google Analytics 4,…
Are SEOs Unwilling To Say “I Don’t Know”?
Google’s Developer Advocate Martin Splitt says SEOs seem to be unwilling to admit when they don’t know something. Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit…
Toxic links & disavows: A comprehensive SEO guide
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links. What is a toxic link? Are toxic links the same thing as spammy…
The Top Tech SEO Strategies for 2022 and Beyond
Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs,…
How Social Media Trends Can Influence Your SEO
Whether it’s participating in the latest challenge, using a trending TikTok sound, or putting your own spin on a viral recipe, we all know social media trends provide a great…
How to optimize SEO titles with popular keywords
Optimizing titles of articles, blogs or webpages is critical for getting traffic and earning money from Adsense and affiliates. The standard advice is to stick to one keyword phrase per…
Six data-driven SEO strategies that optimize conversion rates
Exploring the elements and outcomes that make it the star of modern marketing Studies have shown that businesses using data-driven strategies experience five to eight times higher ROI. Conversion rate optimization…
10 Advanced SEO Skills To Level Up Your Career
Want to go deeper in your specialization, open new doors and enhance your value as an SEO professional? Check out 10 skills that could help. Many of us get to…
How to create B2B content that ranks and drives sales
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year. But…
Google Expands Trusted Store Badge To Free Shopping Listings
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits. The coveted Google Trusted Store Badge has been…
Google Explains How AI Keeps Search Safe Via MUM & BERT
Google’s VP of Search shares new information on how the search engine uses MUM and BERT for safer search results. A new blog post from Pandu Nayak, Google Fellow and…
Google Search is getting a new label to direct people to original news sources
Google is adding a new “highly cited” label in Search results to direct users to trusted sources, the company announced on Thursday. The new label, which will appear in the Top Stories…
Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips
A webinar guest asks why a website would suddenly see its rankings and traffic tank if content and redirects were handled properly. What SEO considerations should you factor into your…
Affiliate Marketing SEO Strategy for Higher Traffic & Conversions
Today I’m going to present you with an effective SEO affiliate marketing strategy that can bring you greater success. A lot of SEO advice we come across helps us improve…
The Ultimate Guide to Shopify SEO Tools
There’s a powerful intersection that occurs between a customer and a business. The customer has a distinct need and they’re seeking a solution. As if guided by the gods of commerce,…
Top 7 SEO Benefits Of Responsive Web Design
Is your site optimized with mobile users in mind? Discover the SEO benefits of a responsive web design and why it’s so important. “Responsive design is Google’s recommended design pattern.”…
Tips For Getting The Most Of Your Enterprise SEO Freelancers
Outsourcing some of your enterprise SEO to freelancers? These tips will help you get the best work product and have a successful partnership Whether this is the first time you’ve…
Google Explains How to Handle Duplicate Content If a Tool Says You Have This Issue
One SEO professional asked John Mueller during a hangout about duplicate content. Their situation is they have had a news publishing website since 2009. They post articles that are related…
Facebook Backlinks for SEO (Complete Link Building Guide)
In this article, you’ll learn how to get Facebook backlinks for SEO (search engine optimization) and increased brand exposure. With over 2.9 billion active users, Facebook is a robust platform…
A Complete SEO Checklist For Website Owners
SEO is a broad discipline and ranking factors are changed and updated regularly. Use this comprehensive SEO checklist to stay ahead. Search engine optimization (SEO) is a broad discipline where…
Google: Accessibility Not A Direct Ranking Factor
Google says website accessibility is not a direct ranking factor because it’s difficult to quantify. Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John…
Quora Backlinks for SEO (Completed Link Building Guide)
In this article, you’ll learn about Quora backlinks for SEO. Quora link building is an effective marketing strategy you can use to increase exposure for your content, build quality backlinks…
How to keep your SEO clients engaged: 8 communication touchpoints
Take the time to review your communication plan to keep your projects on track and your clients happy. SEO is not a set-it-and-forget-it thing, even if you or some of…
Google claims it reduced irrelevant search results by over 50% in seven years
Also, Google said they saw an 60% increase in natural language queries by searchers. Google Search has reduced the irrelevant results shown in Google Search by over 50% in the…
How to Rank Seasonal Ecommerce Products
Key performance indicators for SEO are foundational for a strong business that grows year over year. Experts share KPIs that unlock success. Google’s John Mueller answered a question about the…
How to Beat a Competitor In SEO
Although the competition can be fierce in some industries, the tips below will help you set up a good strategy for outpacing your top competitors. In the world of digital…
How To Dominate SERPs By Focusing On Topics Instead Of Keywords
Learn how to take advantage of a topic-focused approach to content and site structure to dominate search results post-BERT and MUM. Over the last few years, Google has made several…
NytroSEO JS (Script) Snippet Installation in webpage header code
Adding your JS Optimization Snippet to your website The NytroSEO JS (Script) Optimization Snippet allows for the automatic SEO optimization of your webpage code. You will need to copy and…
How To Put Keywords In An Article To Use For SEO
In this step-by-step guide, you’ll learn how to put keywords in an article for improving search engine optimization (SEO). But that’s not all… You’ll also discover exactly how to use…
Google Explains Geotargeting Via URL Subdirectories
Websites can optimize content to target searchers in specific countries through a strategic use of URL subdirectories. Google explains how this works. Google’s Search Advocate John Mueller explains how websites…
How Can I Rank Informational & Product Pages On The Same Keyword?
A reader asks what to do when an informational page outranks a product page on the same website. See what an SEO expert has to say. Today’s Ask an SEO…
Why SEO And Keyword Search For B2B And B2C E-Commerce Websites Are Very Different
In our daily lives, we use common keywords to describe what we want when shopping online. Search engines use their special algorithms to provide the best results to help us…
Five Ways To Avoid Common SEO Mistakes
As the founder of two full-service digital marketing companies that have each been in business for over a decade, I’ve learned a thing or two about best practices over the…
PPC Is Like Hiring An Uber And SEO Is Like Owning A Car
There are some very important times when PPC is the best tool for driving SaaS sales. The key is to know when those important times are and when the best time…
Google: Alt Text Only A Factor For Image Search
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate…
How customer reviews can improve your SEO efforts
Customer reviews aren’t just for show. Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews] build…
SEO software tools: What marketers need to know
SEO platforms offer numerous capabilities that range from keyword research and rank-checking to backlink analysis and acquisition, as well as competitive intelligence, social signal integration, and workflow rights and roles.…
