It is very important to ensure that your webpage content, metadata and objective directly corrolates to a potential users search intent.
There are several main types of users search intent:
The webpage offers general and/or specific commercial product/solution information.
The webpage is intended to provide information on a specific topic(s)
The webpage is intended to assist the user to navigate to specific website, news or portal.
The webpage enables selling a specific product/solution and/or achieving a specific conversion objective, such as adding a potential buyer to a mailing list