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Users search intent

It is very important to ensure that your webpage content, metadata and objective directly corrolates to a potential users search intent.

There are several main types of users search intent:

Commercial

The webpage offers general and/or specific commercial product/solution information.

Informational

The webpage is intended to provide information on a specific topic(s)

Navigational

The webpage is intended to assist the user to navigate to specific website, news or portal.

Transactional/Conversion

The webpage enables selling a specific product/solution and/or achieving a specific conversion objective, such as adding a potential buyer to a mailing list

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