Want to improve your website’s SEO?
One of the commonly overlooked aspects is title tag optimization. If you can learn all of the little ways to optimize them, you have the potential to see a significant improvement in your website’s organic search visibility.
Whether you are looking to improve the SEO of your website, or increase the impact of a content marketing strategy, optimizing title tags is an important step and a key part of the SEO basics. This article will talk about best writing practices and how your titles can influence rankings and CTR (click-through rate) in search results.
What Is a Title Tag?
Quick Note: Title tags are also often called Page Titles. You might also hear them referred to as Website Titles or HTML titles.
The title tag is the clickable title of a webpage that appears with the result on the SERP (search engine page results page). To set a page title, use the <title> tag in the HTML around your text.
Why Are Title Tags Important?
Title tags tell people and search engines the topic of the webpage. They also tell search engines an estimate of how relevant a page is to a searcher’s query. For this reason, title tags, or page titles, should be as accurate and relevant to the page’s content as possible.
Where Do Title Tags or Page Titles Appear?
In addition to your own website, your page titles will actually appear in a few other places you should be aware of. If you are trying to bring attention to your website from search, you need a title that works everywhere it appears.
1. Browser tab
The title tag is the text that appears on the tab of your browser. For this reason, your page title should be able to remind visitors about the content of your page in a simple and memorable manner.
2. On the Search Engine Results Page (SERP)
The page title also appears on the results page after being indexed by a search engine. On Google, the title tag is the blue link of text that can be clicked to navigate to the website. For this reason, you want your title tag to act as a headline and entice searchers to click on your result.
3. On External Websites
Often, external websites and social media profiles will link to a page using the Title Tag as the anchor text. Again, this is a reason you want your page title to clearly describe the content of the page.
Tips for Writing Title Tags: SEO and Tactics
Titles have a direct impact on a page’s CTR because the title is often the first impression of your link and where the user will place their mouse when clicking through.
This makes writing title tags an important SEO step because they should satisfy all search engine requirements and, at the same time, be attractive to users. Your title should describe what is on the page while including the target keyword, and also triggering an emotion or thought from the reader.
NYTRO automatically creates and implements Title tags based on many parameters that are continuously analysed to make sure it grabs user’s attention and entices the reader to click or view the contents of the article.
Word Choices for Better CTR
Using words like HOW, WHAT, WHY, and WHERE help readers get an idea of what to expect on the page in terms of answering their questions.
Other common trigger words that catch the eyes of a reader include adjectives like BEST, REVIEW, ULTIMATE, etc.
Company and Brand Names
You might wonder when it is appropriate to put the name of your company or brand in the title of a page. It depends on how it is used. If you have repeating titles with just your company name, it can hurt readability, CTR, and look repetitive if multiple pages on your site are returned for the same query.
To Sum Up
While improving the SEO of your site may seem like a huge undertaking at times, there are plenty of little ways that can improve your visibility. Title tags, URLs, and meta descriptions can all contribute to improving your click-through rates and SEO.
Source: Luke Harsel , May 6, 2020
