Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers
SEO stands for “search engine optimization.” it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Searching is one of the most popular activities on the internet. Search engines have become an essential part of everyone’s lives. Here at Search Engine Land, we cover search engines not just from the search marketing perspective but also for search consumers. How can you search better? What cool new search tools are out there? What weird, wacky and wonderful things have emerged from the world of search? Read on to learn more on how Search Engine Land keeps you up-to-date on all the news and developments.