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The battle for high search rankings is increasingly competitive. With a growing number of websites in every niche, businesses need smart strategies to stay ahead of their peers. Refreshing old content is a commonly-overlooked tactic that can boost SEO. For example, HubSpot doubled its average monthly leads from the old posts it updated,…

Meta keywords appear in the HEAD section of the page’s HTML. But is this some whispered signal to Google that will help you rank higher? Meta keywords allow you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read…

SEO myths are hard to dispel. Four of them, in particular, are bad enough to cause damage to your brand and limit its revenue potential. Read this post and learn the most harmful SEO misconceptions. Misconception 1: SEO is a one-time thing  To get top rankings all you need to…

There is no doubt that video content is becoming a gold mine. Users consume millions of video content daily on different platforms. On the side of video creators, the competition is now fierce. Yet, video SEO strategy can get your videos in front of your target audience. What is video…

How can you become even better at SEO this year? SEO expert Tony Wright shares his resolutions as inspiration. As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings. It appears that Google has replaced…

Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation Google’s recipe structured data requirements have changed. The old way of structured data is no longer valid and Google requires updating the recipe structured data to the latest requirements. Recipe Structured Data Recipe structured data is information…

The year 2021 was a relatively busy one for Google and SEOs across the world. The search engine behemoth is improving itself all the time, but in this past year, we saw a number of pretty significant updates that gave digital marketers cause for paying attention. From rewarding more detailed product reviews…

Google “mostly” uses the same search algorithms for every language, but there are some algorithms that are only used on specific languages. Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. This is stated by Google’s…