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Why Refreshing Existing Content is Still Necessary

The battle for high search rankings is increasingly competitive. With a growing number of websites in every niche, businesses need smart strategies to stay ahead of their peers. Refreshing old content is a commonly-overlooked tactic that can boost SEO. For example, HubSpot doubled its average monthly leads from the old posts it updated,…

Are Meta Keywords A Google Ranking Factor?

Meta keywords appear in the HEAD section of the page’s HTML. But is this some whispered signal to Google that will help you rank higher? Meta keywords allow you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read…

4 Harmful SEO Misconceptions

SEO myths are hard to dispel. Four of them, in particular, are bad enough to cause damage to your brand and limit its revenue potential. Read this post and learn the most harmful SEO misconceptions. Misconception 1: SEO is a one-time thing  To get top rankings all you need to…

Google Changes Recipe Structured Data Guidance

Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation Google’s recipe structured data requirements have changed. The old way of structured data is no longer valid and Google requires updating the recipe structured data to the latest requirements. Recipe Structured Data Recipe structured data is information…

The not-so-SEO checklist for 2022

The year 2021 was a relatively busy one for Google and SEOs across the world. The search engine behemoth is improving itself all the time, but in this past year, we saw a number of pretty significant updates that gave digital marketers cause for paying attention. From rewarding more detailed product reviews…

How Content Marketing and SEO Work Together

Content marketing is a powerful way to sell. Content marketers are able to interact with potential customers before they are ready to buy. Instant connection. However, content marketing is completely ineffective without an effective distribution strategy. In this post, I’ll show you why implementing a well-thought-out SEO content marketing strategy could…
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